Soon, third-party apps will be able to provide users with yet another option for viewing Instagram ads.
Meta has announced that the Instagram Marketing API will now support advertisements within Instagram search results. This would allow for Instagram search ad development to be facilitated by third-party social management platforms, giving more advertisers access to the app’s new features.
Hootsuite and Sprout Social, among others, will be able to include full ad creation and analysis capacity within their management applications thanks to the increased capacity, which will also enable ad analytics. If this feature is included, more businesses may experiment with Instagram’s new Search Ads placement.