The online video-based learning and course management platform Kajabi recently shared the news that its 60,000 content creators have together earned $5 billion in lifetime gross merchandise value from their efforts (GMV).
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Kajabi’s GMV has grown by 528 percent from 2019 levels, and by more than twice that amount from the end of 2021 to a current valuation of more than $2 billion. Although Kajabi’s membership plan is more expensive than Thinkific’s, it comes with a wider range of built-in marketing features.
Kajabi has made it possible for producers to monetize their work; the typical Kajabi user now earns more than $40,000 annually from their creations.