Pepsi MAX, a popular soft drink in the United States, has just launched a new integrated campaign in collaboration with a number of other well-known companies.
KFC, celebrity chef Big Zuu, Amazon Ads, and food media brand Twisted are all participating in the ‘Better With Pepsi MAX’ campaign that will roll out across the UK this spring. Outdoor advertising for the US chain will be concentrated around its locations and will have a unified aesthetic.
Beginning in early May, digital and radio advertisements will back up the campaign. Richard Hall, director of marketing for KFC in the United Kingdom and Ireland, thinks savory KFC and refreshing Pepsi MAX are a match made in heaven.