Kia America is gearing up for a prominent return to the Super Bowl next month, marking its 15th appearance in the highly-anticipated annual television event. The automotive brand is set to air a 60-second commercial during Super Bowl LVIII, continuing its legacy of award-winning creative campaigns and reinforcing its stance as a leader in sustainable mobility.
This year’s Super Bowl campaign will put the spotlight on Kia’s latest innovation, the all-electric EV9. This vehicle represents a significant milestone as the first mass-market three-row EV SUV in the U.S. The 2024 Kia EV9 is currently available for sale with limited inventory and is accessible across all 50 states.
The EV9 is not just a new addition to Kia’s lineup but stands as the flagship model of the brand’s global Plan S strategy. It’s the first Kia electric vehicle (EV) to support both Vehicle-to-Load (V2L) with an onboard power generator and Vehicle-to-Home (V2H) capabilities. Looking ahead, the 2024 EV9 holds the transformative potential to enable bidirectional charging for properly equipped homes.
The Kia EV9 has already garnered critical acclaim, being named the North American Utility Vehicle of the Year™ by the North American Car of the Year (NACTOY) jury. This marks the third time in five years that a Kia vehicle has been selected as the top choice in its category by the NACTOY jury, and the second win for a Kia EV. Later this year, the Kia EV9 is expected to commence assembly in the U.S. at Kia’s manufacturing facility in West Point, Georgia, further cementing its significance in the automotive market.
Kia America’s Super Bowl campaign for the all-electric EV9 SUV underscores the brand’s commitment to innovation and sustainable mobility. Highlighting the EV9 in such a high-profile event not only showcases the vehicle’s cutting-edge features but also reflects Kia’s growing influence in the electric vehicle market. This strategic move is likely to bolster Kia’s image as a forward-thinking automotive leader and attract a broad audience to its latest electric offerings.
