Klarna, the globally renowned AI-powered payments network and shopping assistant, has announced its foray into the subscription service model with the introduction of ‘Klarna Plus‘ in the United States. This new offering, available through the Klarna app for a monthly fee of $7.99, is a strategic move by the company as it gears up for an Initial Public Offering (IPO).
Klarna Plus aims to enhance the overall user experience by providing a range of premium features and offers. Members of Klarna Plus will enjoy waived service fees on the One Time Card product, the opportunity to earn double rewards points, and access to exclusive deals with well-known brands.
This subscription plan is the latest addition to Klarna’s innovative suite of payment and shopping services, further cementing its position in the evolving e-commerce landscape.
The subscription plan also comes with an enticing welcome offer, granting new subscribers a $8 saving on their first Klarna Plus purchase. Klarna’s entry into the booming subscription e-commerce market, valued at a projected US$2419.69 billion by 2028, reflects the company’s adaptation to changing consumer shopping preferences, especially the rise of online retail and mobile shopping.
David Sandstrom, CMO at Klarna said “Today marks an exciting milestone for Klarna with the introduction of our first-ever premium subscription service, Klarna Plus. Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal US consumers, while also further diversifying a portfolio of payment and shopping solutions.”.
Klarna’s introduction of the Klarna Plus subscription plan is a strategic expansion in its service offerings, aligning with the current trend towards subscription-based e-commerce models. This move not only provides additional value to its loyal user base but also positions Klarna as a versatile player in the digital payment and shopping assistance sector.
The range of benefits offered through Klarna Plus is likely to appeal to a broad spectrum of consumers, further driving the company’s growth and market presence.
