In a landmark move for the social marketing industry, Later and Mavrck have merged to form a unified brand, symbolized by a new logo and mission. This fusion brings together Mavrck’s expertise in influencer marketing with Later’s prowess in social media management, promising a new era of integrated social marketing solutions.
Mavrck, known for its award-winning influencer marketing solutions, acquired Later, a leading social media management platform and link-in-bio tool, in April 2022. The amalgamation under the Later banner has given rise to three flagship products:
- Later Social™: This tool offers comprehensive scheduling and management for major social platforms.
- Later Influence™: An enterprise-level influencer marketing solution.
- Later Link in Bio: A versatile tool that customizes link-in-bio features to enhance traffic and revenue from Instagram and TikTok.
Lyle Stevens, Co-Founder and CEO at Later said “Together, we now serve more than eight million users and enterprise clients. The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform. Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with. We’re thrilled to collaboratively shape the future of social media marketing with them.”.
The vision behind this unified platform is to create a seamless integration of the best aspects of social media management, influencer marketing, and link-in-bio tools. The goal is to provide an all-encompassing solution that enables brands, marketers, and creators to effortlessly expand their reach, drive engagement, and achieve predictable returns on investment.
Justin Withers, Chief Product Officer at Later said “Innovation is core to our ethos and our team is committed to pioneering the next wave of solutions in the social marketing era. As we unify our product lines, we’ll release a series of new integrated experiences, tools, and services that maximize how brands and influencers drive predictable performance through social.”.
Accompanying this strategic merger is Later’s fresh branding, reflecting their commitment to enriching customer experiences. Operating remotely and from hub cities in Boston, Toronto, and Vancouver, Later’s unified team is set to redefine the social marketing landscape.
The merger of Later and Mavrck marks a significant development in the social media marketing world, creating a powerhouse for integrated digital marketing strategies. This collaboration is poised to offer a streamlined, more effective approach for brands and influencers, enhancing their capacity to navigate the ever-evolving social media landscape. For marketers and businesses, this unified platform represents a promising opportunity to harness the full potential of social media for brand growth and engagement.
