As part of the celebrations for the 150th anniversary of Levi’s iconic 501 Jean, the brand partnered with advertising agency Droga5 to commission directors Melina Matsoukas and Martin de Thurah to create fictionalized accounts of the jeans’ rich history.
150th Anniversary
In honor of Levi’s 150th anniversary of the 501 Jean, the company hired Droga5 to develop a global brand platform that included three short films based on real-life events.
With this campaign, Levi’s is honoring the 501 Jean’s 150th anniversary by telling 13 stories across various platforms that have a common thread.
