LinkedIn is harnessing the transformative power of Generative AI (GAI) to amplify its sales domain. With data suggesting that 59% of seller skills can be enhanced using GAI, the anticipation is palpable, as close to 70% of sellers project an uptick in their AI adoption in the imminent half-year. GAI’s potential to enrich B2B sales with a profound human touch is undeniably at the forefront of this evolution.
To stay ahead in this AI-centric curve, LinkedIn is bolstering the capabilities of its Sales Navigator platform. By initiating pilot runs of two avant-garde GAI features – AI-assisted search and Account IQ – LinkedIn aspires to redefine the paradigms of account research and lead prospecting.
A cornerstone of Sales Navigator, its search functionality, is held in high regard by sellers. This tool provides them an exclusive gateway into the expansive LinkedIn community of over 950 million members.
With the debut of the AI-assisted search, sellers can now effortlessly engage with the search tool in casual conversational tones. For example, sellers could merely prompt: “Find me marketing decision makers at LinkedIn on the U.S. East Coast with whom I have a second degree connection.” The sophisticated tool discerns and refines the search filters based on the input, ensuring sellers can pinpoint leads with unprecedented ease.
But LinkedIn doesn’t stop there. This pioneering feature also proffers invaluable search prompt recommendations to sellers, spotlighting potential warm leads. One practical application could lead a seller to engage with previous clients, suggesting viable sales avenues as they transition to diverse roles in new corporations.
LinkedIn’s embrace of Generative AI within its Sales Navigator platform is a testament to the future of sales. With tools that understand and cater to human nuances, the dawn of ultra-personalized B2B selling is upon us. As sellers navigate this intricate market, tools like these could very well be their compass.
