LinkedIn is doubling down on video content as user engagement surges, with video consumption up 36% year-over-year and creation growing at twice the rate of other post formats.
To capitalize on this momentum, LinkedIn has introduced a series of updates aimed at improving video discovery, engagement, and usability for creators.
A major addition is the expansion of full-screen vertical video viewing, now available on both mobile and desktop. Users can tap into a video and swipe through a curated feed of professional content.
Additionally, LinkedIn is enhancing video discoverability through a new video tab, a “Videos For You” module, and a swipeable carousel of relevant videos appearing in search results.
To help creators grow their audience, LinkedIn is rolling out new engagement tools, including profile previews within the full-screen player, a more visible follow button, and enhanced analytics such as average watch time.
These features aim to drive more connections, service inquiries, and business opportunities directly from video content.
For those looking to refine their video strategy, LinkedIn Learning now offers free courses covering video creation and optimization.
With video becoming a dominant force on the platform, these updates signal LinkedIn’s commitment to fostering deeper engagement and professional storytelling through multimedia.
