• About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, May 14, 2025
VeryBriefly | Marketing and AI News
ADVERTISEMENT
  • HOME
  • TOP STORIES
    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Meta Expands AI Labels on Ads for Greater Transparency

    Meta Expands AI Labels on Ads for Greater Transparency

    Amazon Nova Brings Affordable AI Creativity To Businesses

    Amazon Nova Brings Affordable AI Creativity To Businesses

    OpenAI Launches Sora Turbo to Redefine Video Creation

    OpenAI Launches Sora Turbo to Redefine Video Creation

    Amazon Debuts Haul For Products Under $20

    Amazon Debuts Haul For Products Under $20

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

  • SOCIAL MEDIA
    • All
    • Influencers
    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Expands Video Features as Engagement Surges

    LinkedIn Expands Video Features as Engagement Surges

    WhatsApp Introduces New Chat Features for 2025

    WhatsApp Introduces New Chat Features for 2025

    TikTok Celebrates Black Creators for Black History Month

    TikTok Celebrates Black Creators for Black History Month

    Instagram Introduces Trial Reels for Content Testing

    Instagram Introduces Trial Reels for Content Testing

    WhatsApp Upgrades Calling Features for the Holidays

    WhatsApp Upgrades Calling Features for the Holidays

  • ADVERTISING
    • All
    • Ad Tech
    • Display Advertising
    • OOH Advertising
    • Paid Search
    • Traditional Advertising
    Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

    Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

    PlayersTV Expands Reach with AI Adtech Integration

    PlayersTV Expands Reach with AI Adtech Integration

    Google Expands AdSense Anchor Ads With New Collapsible Option

    Google Expands AdSense Anchor Ads With New Collapsible Option

    AdSense to Deprecate Inbox Notifications by November 2024

    AdSense to Deprecate Inbox Notifications by November 2024

    Google Introduces Ads in AI Overviews and Google Lens

    Google Introduces Ads in AI Overviews and Google Lens

    TikTok Launches Search Ads Campaign for Keyword Targeting

    TikTok Launches Search Ads Campaign for Keyword Targeting

  • MARKETING
    • All
    • Content Marketing
    • Digital Marketing
    • Digital Strategy
    • Email Marketing
    Rakuten Launches Industry-First Programmatic Loyalty Solution

    Rakuten Launches Industry-First Programmatic Loyalty Solution

    NBA and X Renew Partnership to Boost Fan Experiences

    NBA and X Renew Partnership to Boost Fan Experiences

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Meta Restricts Sensitive Data Sharing for Business Tools

    Meta Restricts Sensitive Data Sharing for Business Tools

    Roblox Enhances Parental Controls With New Features

    Roblox Enhances Parental Controls With New Features

    Google Chrome Introduces New AI Tools and Productivity Features

    Google Chrome Introduces New AI Tools and Productivity Features

  • SEO
    TikTok's Rising Popularity As A Search Engine Among Gen Z

    TikTok’s Rising Popularity As A Search Engine Among Gen Z

    Google Wraps Up Mobile-First Indexing Initiative

    Google Wraps Up Mobile-First Indexing Initiative

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

    Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

  • OPINION
    Are Spotify Ads Annoying On Purpose?

    Are Spotify Ads Annoying On Purpose?

    Is Twitter (X) Advertising Worth It?

    Is Twitter (X) Advertising Worth It?

    Can Threads Kill X (Twitter)?

    Can Threads Kill X (Twitter)?

    The Rising Importance Of Mobile Optimization

    The Rising Importance Of Mobile Optimization

    Short Form Content Is On The Rise Like Never Before

    Short Form Content Is On The Rise Like Never Before

    Revealing Asia And Europe’s Divergent Marketing Strategies

    Revealing Asia And Europe’s Divergent Marketing Strategies

  • LEADERS
    Karine Teffah

    Karine Teffah

    Katie Wollrich

    Katie Wollrich

    Will Misselbrook

    Will Misselbrook

    Diego Figueroa

    Diego Figueroa

    Vat Tann

    Vat Tann

    Noel Hamill

    Noel Hamill

  • CAMPAIGN
No Result
View All Result
  • HOME
  • TOP STORIES
    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Meta Expands AI Labels on Ads for Greater Transparency

    Meta Expands AI Labels on Ads for Greater Transparency

    Amazon Nova Brings Affordable AI Creativity To Businesses

    Amazon Nova Brings Affordable AI Creativity To Businesses

    OpenAI Launches Sora Turbo to Redefine Video Creation

    OpenAI Launches Sora Turbo to Redefine Video Creation

    Amazon Debuts Haul For Products Under $20

    Amazon Debuts Haul For Products Under $20

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

  • SOCIAL MEDIA
    • All
    • Influencers
    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Expands Video Features as Engagement Surges

    LinkedIn Expands Video Features as Engagement Surges

    WhatsApp Introduces New Chat Features for 2025

    WhatsApp Introduces New Chat Features for 2025

    TikTok Celebrates Black Creators for Black History Month

    TikTok Celebrates Black Creators for Black History Month

    Instagram Introduces Trial Reels for Content Testing

    Instagram Introduces Trial Reels for Content Testing

    WhatsApp Upgrades Calling Features for the Holidays

    WhatsApp Upgrades Calling Features for the Holidays

  • ADVERTISING
    • All
    • Ad Tech
    • Display Advertising
    • OOH Advertising
    • Paid Search
    • Traditional Advertising
    Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

    Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

    PlayersTV Expands Reach with AI Adtech Integration

    PlayersTV Expands Reach with AI Adtech Integration

    Google Expands AdSense Anchor Ads With New Collapsible Option

    Google Expands AdSense Anchor Ads With New Collapsible Option

    AdSense to Deprecate Inbox Notifications by November 2024

    AdSense to Deprecate Inbox Notifications by November 2024

    Google Introduces Ads in AI Overviews and Google Lens

    Google Introduces Ads in AI Overviews and Google Lens

    TikTok Launches Search Ads Campaign for Keyword Targeting

    TikTok Launches Search Ads Campaign for Keyword Targeting

  • MARKETING
    • All
    • Content Marketing
    • Digital Marketing
    • Digital Strategy
    • Email Marketing
    Rakuten Launches Industry-First Programmatic Loyalty Solution

    Rakuten Launches Industry-First Programmatic Loyalty Solution

    NBA and X Renew Partnership to Boost Fan Experiences

    NBA and X Renew Partnership to Boost Fan Experiences

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Meta Restricts Sensitive Data Sharing for Business Tools

    Meta Restricts Sensitive Data Sharing for Business Tools

    Roblox Enhances Parental Controls With New Features

    Roblox Enhances Parental Controls With New Features

    Google Chrome Introduces New AI Tools and Productivity Features

    Google Chrome Introduces New AI Tools and Productivity Features

  • SEO
    TikTok's Rising Popularity As A Search Engine Among Gen Z

    TikTok’s Rising Popularity As A Search Engine Among Gen Z

    Google Wraps Up Mobile-First Indexing Initiative

    Google Wraps Up Mobile-First Indexing Initiative

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

    Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

  • OPINION
    Are Spotify Ads Annoying On Purpose?

    Are Spotify Ads Annoying On Purpose?

    Is Twitter (X) Advertising Worth It?

    Is Twitter (X) Advertising Worth It?

    Can Threads Kill X (Twitter)?

    Can Threads Kill X (Twitter)?

    The Rising Importance Of Mobile Optimization

    The Rising Importance Of Mobile Optimization

    Short Form Content Is On The Rise Like Never Before

    Short Form Content Is On The Rise Like Never Before

    Revealing Asia And Europe’s Divergent Marketing Strategies

    Revealing Asia And Europe’s Divergent Marketing Strategies

  • LEADERS
    Karine Teffah

    Karine Teffah

    Katie Wollrich

    Katie Wollrich

    Will Misselbrook

    Will Misselbrook

    Diego Figueroa

    Diego Figueroa

    Vat Tann

    Vat Tann

    Noel Hamill

    Noel Hamill

  • CAMPAIGN
No Result
View All Result
VeryBriefly | Marketing and AI News
No Result
View All Result

Lyft Ramps Up Advertising With New In-App Formats

Ed Abbas by Ed Abbas
August 17, 2023
Reading Time: 2 mins read
Lyft Ramps Up Advertising With New In-App Formats
18
SHARES
906
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

In a bid to broaden its revenue streams and match rival Uber’s ad progression, Lyft unveiled a range of fresh in-app advertising options. As users connect with drivers or view the estimated time of arrival, they’ll be greeted by these new ads, which could even extend during their ride. Lyft has strategically designed these ads to resonate with a user’s destination. For instance, if a user is traveling near a cinema, they might encounter a promotional ad for a recent movie release.

Lyft’s advertising approach is multifaceted, extending beyond the app to include screens on vehicles, in-car tablets, and even bikeshare stations. The company provides in-car tablet ads across 12 markets, digital screens within cars in five regions, and bikeshare advertising in four markets.

Collaborations with data analytics company Kantar and ad-tech firm Rokt further bolster Lyft’s advertising. The partnership with Kantar allows advertisers to monitor vital metrics such as purchase intent and brand recognition. On the other hand, Rokt will facilitate in-app advertising. Notably, drivers stand to earn a fraction of revenues from in-car tablet advertisements, though specifics remain undisclosed.

Major brands like Audible and Universal Pictures have previously partnered with Lyft, and the platform intends to introduce in-app video advertisements in the foreseeable future.

This advertising initiative follows Lyft’s recent Q2 earnings announcement, showcasing an 18% yearly ride growth and revenue surge. Lyft experienced significant leadership changes with David Risher replacing co-founder Logan Green as CEO. Dominic Carr, formerly the EVP of communications and marketing, also left in June.

While the brand’s media division was officially introduced in August of the previous year, revenue specifics remain undisclosed. CFO Erin Brewer, during an earnings discussion, did describe it as a “relatively small business” but emphasized its four-fold growth from the preceding year and its potential for expansion.

Lyft’s move into more diversified in-app advertising is a strategic play to tap into the lucrative digital ad market and capitalize on the user’s journey from start to finish. By integrating ads that align with a user’s destination and using first-party data for targeting, Lyft not only creates a more personalized user experience but also offers marketers a precise tool for reaching potential customers. This multi-pronged approach may position Lyft as a formidable contender in the rideshare advertising landscape.

Tags: Lyft

Related Posts

Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!
Ad Tech

Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

March 7, 2025
PlayersTV Expands Reach with AI Adtech Integration
Ad Tech

PlayersTV Expands Reach with AI Adtech Integration

December 24, 2024
Google Expands AdSense Anchor Ads With New Collapsible Option
Ad Tech

Google Expands AdSense Anchor Ads With New Collapsible Option

November 13, 2024

Recent News

Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

March 7, 2025
Rakuten Launches Industry-First Programmatic Loyalty Solution

Rakuten Launches Industry-First Programmatic Loyalty Solution

February 13, 2025
LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

February 12, 2025
Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

February 11, 2025
VeryBriefly White Logo

We bring you the best marketing news, trends, tips in a bite-size email newsletter delivered to your inbox for FREE!

Follow Us

Browse by Category

  • Ad Tech
  • ADVERTISING
  • CAMPAIGN
  • Content Marketing
  • Digital Marketing
  • Digital Strategy
  • Display Advertising
  • Email Marketing
  • Influencers
  • LEADERS
  • LIBRARY
  • MARKETING
  • OOH Advertising
  • OPINION
  • Paid Search
  • REVIEW
  • SEO
  • SOCIAL MEDIA
  • TOP STORIES
  • Traditional Advertising
  • WEEKLY BRIEF

Recent News

Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

March 7, 2025
Rakuten Launches Industry-First Programmatic Loyalty Solution

Rakuten Launches Industry-First Programmatic Loyalty Solution

February 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2024 | VeryBriefly Inc. | All Rights Reserved

No Result
View All Result
  • HOME
  • TOP STORIES
  • SOCIAL MEDIA
  • ADVERTISING
  • MARKETING
  • SEO
  • OPINION
  • LEADERS
  • CAMPAIGN

© 2024 | VeryBriefly Inc. | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.