Sports betting advertising has expanded considerably, attracting the attention of lawmakers. A coalition has formed to ensure an ethical approach to this type of advertising.
Sports Gambling Ads
Teams from the NFL, the NBA, the NHL, MLB, the WNBA, NASCAR, and MLS have formed the “Coalition for Responsible Sports Betting Advertising”. To support the efforts of protecting the public from the danger of sports betting.
The coalition stated: “As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”.
To that end, the coalition is working to enact consumer protection regulations based on six guiding principles. In the US, advertising for sports betting should target only those of legal betting age, while avoiding any encouragement of risky or excessive gambling or negatively impacting the customer’s overall experience. The guidelines also require publishers to conduct adequate internal evaluations of betting ads to ensure they adhere to standards of decency and are not deceptive. Finally, the group is insisting that publishers investigate customer concerns about sports betting ads. The Coalition believes adopting these values will help mitigate harmful effects of sports betting ads without hindering the industry’s growth.