A marketing qualified lead (MQL) is a lead who has shown interest in a company’s product or service and meets specific criteria indicating their potential as a sales opportunity. It is a way for businesses to identify and prioritize prospects who are more likely to convert into customers. MQLs are typically determined based on a combination of behavioral and demographic factors, such as website visits, engagement with content, and lead-scoring thresholds. By identifying MQLs, companies can focus their marketing and sales efforts on nurturing and converting these qualified leads.
Example
HubSpot is the go-to platform when young marketers want to learn more about the industry, but in fact, it is also an example that utilizes marketing qualified lead. As an inbound marketing and sales software company, HubSpot uses an inbound marketing strategy to generate MQLs and drive business growth. They create valuable content such as e-books, webinars, and templates that cater to their target audience’s needs and interests.
When young marketers are interested in learning more about marketing, they can download HubSpot’s free e-books by providing their contact information. By doing so, these prospects become marketing qualified leads, indicating their interest in HubSpot’s products and services.
