System1 reports that McDonald’s new campaign has a high rate of brand awareness and short-term sales potential, winning over marketers with its subtle approach to branding.
“Fancy A McDonald’s?”
McDonald’s most recent commercial scored a 98 on a scale from 0 to 100, with 100 being the highest.
‘Fancy a McDonald’s?’ was produced by Leo Burnett UK and depicts a group of office workers who have developed a nonverbal signal—a raised eyebrow—to invite one another to get McDonald’s.
