• About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 12, 2025
VeryBriefly | Marketing and AI News
ADVERTISEMENT
  • HOME
  • TOP STORIES
    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Meta Expands AI Labels on Ads for Greater Transparency

    Meta Expands AI Labels on Ads for Greater Transparency

    Amazon Nova Brings Affordable AI Creativity To Businesses

    Amazon Nova Brings Affordable AI Creativity To Businesses

    OpenAI Launches Sora Turbo to Redefine Video Creation

    OpenAI Launches Sora Turbo to Redefine Video Creation

    Amazon Debuts Haul For Products Under $20

    Amazon Debuts Haul For Products Under $20

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

  • SOCIAL MEDIA
    • All
    • Influencers
    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Expands Video Features as Engagement Surges

    LinkedIn Expands Video Features as Engagement Surges

    WhatsApp Introduces New Chat Features for 2025

    WhatsApp Introduces New Chat Features for 2025

    TikTok Celebrates Black Creators for Black History Month

    TikTok Celebrates Black Creators for Black History Month

    Instagram Introduces Trial Reels for Content Testing

    Instagram Introduces Trial Reels for Content Testing

    WhatsApp Upgrades Calling Features for the Holidays

    WhatsApp Upgrades Calling Features for the Holidays

  • ADVERTISING
    • All
    • Ad Tech
    • Display Advertising
    • OOH Advertising
    • Paid Search
    • Traditional Advertising
    Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

    Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

    PlayersTV Expands Reach with AI Adtech Integration

    PlayersTV Expands Reach with AI Adtech Integration

    Google Expands AdSense Anchor Ads With New Collapsible Option

    Google Expands AdSense Anchor Ads With New Collapsible Option

    AdSense to Deprecate Inbox Notifications by November 2024

    AdSense to Deprecate Inbox Notifications by November 2024

    Google Introduces Ads in AI Overviews and Google Lens

    Google Introduces Ads in AI Overviews and Google Lens

    TikTok Launches Search Ads Campaign for Keyword Targeting

    TikTok Launches Search Ads Campaign for Keyword Targeting

  • MARKETING
    • All
    • Content Marketing
    • Digital Marketing
    • Digital Strategy
    • Email Marketing
    Rakuten Launches Industry-First Programmatic Loyalty Solution

    Rakuten Launches Industry-First Programmatic Loyalty Solution

    NBA and X Renew Partnership to Boost Fan Experiences

    NBA and X Renew Partnership to Boost Fan Experiences

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Meta Restricts Sensitive Data Sharing for Business Tools

    Meta Restricts Sensitive Data Sharing for Business Tools

    Roblox Enhances Parental Controls With New Features

    Roblox Enhances Parental Controls With New Features

    Google Chrome Introduces New AI Tools and Productivity Features

    Google Chrome Introduces New AI Tools and Productivity Features

  • SEO
    TikTok's Rising Popularity As A Search Engine Among Gen Z

    TikTok’s Rising Popularity As A Search Engine Among Gen Z

    Google Wraps Up Mobile-First Indexing Initiative

    Google Wraps Up Mobile-First Indexing Initiative

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

    Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

  • OPINION
    Are Spotify Ads Annoying On Purpose?

    Are Spotify Ads Annoying On Purpose?

    Is Twitter (X) Advertising Worth It?

    Is Twitter (X) Advertising Worth It?

    Can Threads Kill X (Twitter)?

    Can Threads Kill X (Twitter)?

    The Rising Importance Of Mobile Optimization

    The Rising Importance Of Mobile Optimization

    Short Form Content Is On The Rise Like Never Before

    Short Form Content Is On The Rise Like Never Before

    Revealing Asia And Europe’s Divergent Marketing Strategies

    Revealing Asia And Europe’s Divergent Marketing Strategies

  • LEADERS
    Karine Teffah

    Karine Teffah

    Katie Wollrich

    Katie Wollrich

    Will Misselbrook

    Will Misselbrook

    Diego Figueroa

    Diego Figueroa

    Vat Tann

    Vat Tann

    Noel Hamill

    Noel Hamill

  • CAMPAIGN
No Result
View All Result
  • HOME
  • TOP STORIES
    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

    Meta Expands AI Labels on Ads for Greater Transparency

    Meta Expands AI Labels on Ads for Greater Transparency

    Amazon Nova Brings Affordable AI Creativity To Businesses

    Amazon Nova Brings Affordable AI Creativity To Businesses

    OpenAI Launches Sora Turbo to Redefine Video Creation

    OpenAI Launches Sora Turbo to Redefine Video Creation

    Amazon Debuts Haul For Products Under $20

    Amazon Debuts Haul For Products Under $20

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

    Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

  • SOCIAL MEDIA
    • All
    • Influencers
    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

    LinkedIn Expands Video Features as Engagement Surges

    LinkedIn Expands Video Features as Engagement Surges

    WhatsApp Introduces New Chat Features for 2025

    WhatsApp Introduces New Chat Features for 2025

    TikTok Celebrates Black Creators for Black History Month

    TikTok Celebrates Black Creators for Black History Month

    Instagram Introduces Trial Reels for Content Testing

    Instagram Introduces Trial Reels for Content Testing

    WhatsApp Upgrades Calling Features for the Holidays

    WhatsApp Upgrades Calling Features for the Holidays

  • ADVERTISING
    • All
    • Ad Tech
    • Display Advertising
    • OOH Advertising
    • Paid Search
    • Traditional Advertising
    Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

    Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

    PlayersTV Expands Reach with AI Adtech Integration

    PlayersTV Expands Reach with AI Adtech Integration

    Google Expands AdSense Anchor Ads With New Collapsible Option

    Google Expands AdSense Anchor Ads With New Collapsible Option

    AdSense to Deprecate Inbox Notifications by November 2024

    AdSense to Deprecate Inbox Notifications by November 2024

    Google Introduces Ads in AI Overviews and Google Lens

    Google Introduces Ads in AI Overviews and Google Lens

    TikTok Launches Search Ads Campaign for Keyword Targeting

    TikTok Launches Search Ads Campaign for Keyword Targeting

  • MARKETING
    • All
    • Content Marketing
    • Digital Marketing
    • Digital Strategy
    • Email Marketing
    Rakuten Launches Industry-First Programmatic Loyalty Solution

    Rakuten Launches Industry-First Programmatic Loyalty Solution

    NBA and X Renew Partnership to Boost Fan Experiences

    NBA and X Renew Partnership to Boost Fan Experiences

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

    Meta Restricts Sensitive Data Sharing for Business Tools

    Meta Restricts Sensitive Data Sharing for Business Tools

    Roblox Enhances Parental Controls With New Features

    Roblox Enhances Parental Controls With New Features

    Google Chrome Introduces New AI Tools and Productivity Features

    Google Chrome Introduces New AI Tools and Productivity Features

  • SEO
    TikTok's Rising Popularity As A Search Engine Among Gen Z

    TikTok’s Rising Popularity As A Search Engine Among Gen Z

    Google Wraps Up Mobile-First Indexing Initiative

    Google Wraps Up Mobile-First Indexing Initiative

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Google Bolsters STEM Learning With Search And Lens Upgrades

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils AI-Powered Image Generation In Search

    Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

    Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

  • OPINION
    Are Spotify Ads Annoying On Purpose?

    Are Spotify Ads Annoying On Purpose?

    Is Twitter (X) Advertising Worth It?

    Is Twitter (X) Advertising Worth It?

    Can Threads Kill X (Twitter)?

    Can Threads Kill X (Twitter)?

    The Rising Importance Of Mobile Optimization

    The Rising Importance Of Mobile Optimization

    Short Form Content Is On The Rise Like Never Before

    Short Form Content Is On The Rise Like Never Before

    Revealing Asia And Europe’s Divergent Marketing Strategies

    Revealing Asia And Europe’s Divergent Marketing Strategies

  • LEADERS
    Karine Teffah

    Karine Teffah

    Katie Wollrich

    Katie Wollrich

    Will Misselbrook

    Will Misselbrook

    Diego Figueroa

    Diego Figueroa

    Vat Tann

    Vat Tann

    Noel Hamill

    Noel Hamill

  • CAMPAIGN
No Result
View All Result
VeryBriefly | Marketing and AI News
No Result
View All Result

Meta Enhances Reels With Brand Suitability Controls

Ed Abbas by Ed Abbas
October 12, 2023
Reading Time: 1 min read
Meta Enhances Reels With Brand Suitability Controls

Image Credit: X

18
SHARES
922
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Seeking to enhance the advertising environment on Reels, Meta has introduced new brand safety and creative tools tailored for marketers. This follows the rollout of similar features for Facebook and Instagram feeds earlier this year.

Leveraging artificial intelligence, Meta’s inventory filter classifies organic content according to the Global Alliance for Responsible Media (GARM) suitability guidelines. These guidelines pinpoint content areas, such as “arms and ammunition” or “explicit sexual content”, that may be deemed inappropriate for certain brand advertising. Zefr, an external verification service, is tasked with delivering performance reports on how effectively Meta’s inventory filter operates.

This innovative filter empowers advertisers, allowing them to decide the kind of content they wish their advertisements to appear alongside, be it expanded, moderate, or limited based on the content classifications. It’s worth noting, however, that Meta maintains a strict policy against monetizing content that promotes illegal drugs or disseminates misinformation.

This latest move forms part of Meta’s larger strategy to revamp its brand safety capabilities. Samantha Stetson, Meta’s VP of client council and industry trade relations, revealed that the initial focus on the feed was driven by client interest. Following the success there, Reels was identified as the “next obvious place” for implementation, especially considering its daily views reaching an astounding 200 billion.

In Stetson’s words, “The groundwork of taxonomy, its interpretation, and the AI can now be repurposed to extend its benefits to placements like Reels.”

Meta’s commitment to brand safety on its platforms is commendable. By extending these controls to Reels, the company not only ensures a safer advertising environment but also bolsters advertiser confidence, reinforcing the appeal of its platforms for marketing efforts.

Tags: Meta

Related Posts

LinkedIn Reveals Insights on Evolving B2B Marketing Measurement
SOCIAL MEDIA

LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

February 12, 2025
LinkedIn Expands Video Features as Engagement Surges
SOCIAL MEDIA

LinkedIn Expands Video Features as Engagement Surges

February 7, 2025
WhatsApp Introduces New Chat Features for 2025
SOCIAL MEDIA

WhatsApp Introduces New Chat Features for 2025

February 6, 2025

Recent News

Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

March 7, 2025
Rakuten Launches Industry-First Programmatic Loyalty Solution

Rakuten Launches Industry-First Programmatic Loyalty Solution

February 13, 2025
LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

February 12, 2025
Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

February 11, 2025
VeryBriefly White Logo

We bring you the best marketing news, trends, tips in a bite-size email newsletter delivered to your inbox for FREE!

Follow Us

Browse by Category

  • Ad Tech
  • ADVERTISING
  • CAMPAIGN
  • Content Marketing
  • Digital Marketing
  • Digital Strategy
  • Display Advertising
  • Email Marketing
  • Influencers
  • LEADERS
  • LIBRARY
  • MARKETING
  • OOH Advertising
  • OPINION
  • Paid Search
  • REVIEW
  • SEO
  • SOCIAL MEDIA
  • TOP STORIES
  • Traditional Advertising
  • WEEKLY BRIEF

Recent News

Google Ads’ Biggest Offer Yet_ Get Up to $3,600 in Free Ad Credit—Limited Time!

Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

March 7, 2025
Rakuten Launches Industry-First Programmatic Loyalty Solution

Rakuten Launches Industry-First Programmatic Loyalty Solution

February 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2024 | VeryBriefly Inc. | All Rights Reserved

No Result
View All Result
  • HOME
  • TOP STORIES
  • SOCIAL MEDIA
  • ADVERTISING
  • MARKETING
  • SEO
  • OPINION
  • LEADERS
  • CAMPAIGN

© 2024 | VeryBriefly Inc. | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.