Meta is developing a suite of new advertising tools, including in-house creative-generation engines, to better position itself for the generative AI transition.
Meta AI Sandbox
Meta recently announced its new AI Sandbox project, which allows advertisers to design more effective ad campaigns. The project is currently being tested with a group of selected advertisers.
At the moment, text customization, background generation, and image outcropping are the three components of Meta‘s AI Sandbox.
Marketers will have more leeway to experiment with different versions of ad copy thanks to Text Variation, which will employ AI to generate several variants.
Starting with your present ad wording, the system will suggest improvements in accordance with the principles of the Meta ad format. You can then implement these changes to your campaign with a single click and use split testing to see which one performed better.