Microsoft Advertising now makes it simple to import Google Ads Performance Max campaigns.
Microsoft Advertising
Microsoft Advertising is introducing a feature that will let users of its Google Import tool duplicate existing Google Ads Performance Max campaigns.
The import function for Performance Max campaigns using a Merchant Center is now available from Microsoft. Microsoft will import the campaigns as Local Inventory Ads and Smart Shopping Campaigns.
Microsoft is developing a method for integrating other Performance Max campaigns without a Merchant Center, with Search campaigns receiving priority.
