Microsoft Advertising is planning to bring their MSN, Outlook and Microsoft Casual Games to be available in-house through Monetize SSP and handled by Microsoft sales teams.
Microsoft SSP
This past year, Microsoft bought Xandr in an effort to speed up the company’s delivery of advanced adtech technology for SSP publishers and DSP advertisers. This change furthers the company’s commitment to full-stack advertising solutions and the shared goal of making it easier for advertisers to access high-quality content across the Microsoft network.
With Monetize SSP, advertisers will have access to a unified platform for buying high-quality supply across devices, formats, and markets in different regions.
