Microsoft Ads has rolled out fresh bidding strategies for its Audience Network ads, providing advertisers with more automated options to drive campaign success.
Introducing ‘Maximize Conversions‘ and ‘Target Cost per Acquisition (CPA)‘, Microsoft now offers enhanced flexibility and control within its Microsoft Advertising Network, empowering marketers across all accessible markets.
These newly integrated strategies utilize advanced automated bidding to pursue the most conversions within a set budget, with added safeguards like maximum Cost per Click (CPC) and Target CPA.
The aim is to simplify the advertising process while ensuring advertisers retain ultimate oversight and direction over their campaigns.
Although Microsoft Ads recommends a minimum of 30 conversions per month to minimize volatility and ensure optimal performance, the latest enhancements to automated bidding signify a major leap in accuracy for conversion predictions and initial performance metrics. This initiative is part of a broader improvement drive across the Microsoft Advertising platform.
Advertisers eager to dive into the details of these bidding strategies and learn how to leverage them can find a wealth of information on Microsoft’s help site, under the section dedicated to managing bids with bid strategies.
