Microsoft Advertising has recently launched a new tool, Monetize Insights, an analytics dashboard designed to assist publishers in effectively tracking and enhancing their advertising revenue streams. This innovative dashboard, now globally available on Microsoft’s supply-side platform Monetize, marks a significant advancement in advertising revenue management.
Monetize Insights offers publishers a comprehensive and intuitive view of their advertising performance. The dashboard features visual graphs and comparison charts, providing a quick and complete overview of performance metrics. This allows publishers to effortlessly grasp their revenue drivers, inventory metrics, and observe significant changes over time.
Christopher Walmsley, Senior Product Manager for Data Pipelines, Reporting and Analytics at Microsoft Advertising said “For publishers, user friendly data analytics can help identify issues sooner, diagnose issues faster, and ensure revenue is not left on the table. With Monetize Insights, publishers can easily monitor key monetization metrics and efficiently dive into the details of revenue drivers through intuitive ways to slice, compare, and visualize the underlying contributors.”.
The new tool is particularly adept at pinpointing issues, identifying trends, and uncovering opportunities to maximize advertising yield. Publishers and agencies managing supply can delve into specifics with ease, thanks to the dashboard’s filtering capabilities and detailed insights.
Monetize Insights is more than just a reporting tool; it’s a strategic asset for busy stakeholders. The dashboard presents scannable, actionable details and contextual bid rejection information, making it easier for users to make informed decisions. With Monetize Insights, key monetization health metrics and contextual tools are readily accessible, enhancing the decision-making process for publishers and agencies alike.
Microsoft’s introduction of Monetize Insights is a strategic move that underscores the importance of data-driven decision-making in advertising. By providing publishers with a powerful tool to optimize their ad earnings, Microsoft is not only enhancing the efficiency of advertising strategies but also empowering publishers with deeper insights into their revenue streams.