The service offered promotional opportunities, such as product placement in the streamer’s most-watched shows, but begged for users’ patience as they worked on further ad features.
Advertising Revenue
Netflix’s advertising revenue is on the upswing, but the company is still requesting advertisers be patient. Netflix is now allowing advertisers to purchase ad space across its ten most popular episodes and movies, as well as access metrics for monitoring ad reach and frequency.
Executives propose a novel approach to advertising.
