TikTok signed a multi-year sponsorship agreement with Major League Soccer to become an “Official Partner“. The MLS will share exclusive content on TikTok.
TikTok and MLS Partnership
The collaboration will provide TikTok greater opportunities to connect with major sports leagues, which might lead to increased user growth.
Harish Sarma, Global Head of Sports & Gaming at TikTok said: “From tifos to club rivalries, MLS fans are some of the most passionate in the game, many of whom come to TikTok react to their favorite moments across the league, build community with other fans, and connect with the passion and authenticity of the soccer world. We’re thrilled to be partnering with MLS to take soccer content to the next level, all while giving our community exclusive access to the game they love so much.”.
As part of the new agreement, MLS content, including video and audio, will be made available to TikTok users, giving them the rights to create their own videos and increasing the number of integrations that support the league.
David Bruce, MLS SVP of Brand and Integrated Marketing said about the partnership: “Our new partnership with TikTok continues to build innovative, ambitious, and powerful programs with the world’s most forward-thinking brands in order to bring fans closer to the game.”.
