Pinterest is trying out a new way to improve its app’s ad targeting. The method involves checking your email inbox to personalize your Pinterest experience.
Pinterest’s Latest Innovation
Patent Drop, a reliable service for tracking registered patents, has revealed that Pinterest recently submitted a summary of an innovative procedure. The procedure analyzes your email to understand your preferences and gives you relevant information.
Patent Drop said: “The system would, with user authorization, go through an email [account] that a user has connected to their Pinterest account to identify topics that they may be interested in. Based on the model’s findings, Pinterest will then serve you custom content, auto-generating boards and surfacing posts based on your indicated interests. For example, if you sign up for a newsletter about gardening, Pinterest’s AI may fill your boards with gardening tips and inspiration. If it stumbles on an email about travel bookings to Costa Rica, it may put outfit ideas or restaurant recommendations on your feed.”.
The system can analyze how much a user likes a topic depending on their Pinterest activity and how much they tend to talk about it via email.
