In a creative display of appreciation, Pizza Hut is recognizing the hard work of delivery drivers during the hectic holiday season, a time when over 11.7 billion packages and mail items are in transit, as per recent data. The company has launched a novel doormat concept, designed not only for its delivery personnel but for all delivery drivers, as a gesture of thanks.
From December 6-10, Pizza Hut offered these special doormats to the first 50 online order customers each day. These doormats, intended for use throughout the holiday season, feature a QR code. Until December 27, any delivery driver who scans this code will be led to a microsite where they can claim a gift card from Pizza Hut, with at least 4,000 such offers available and a limit of one per person.
This initiative serves multiple purposes for Pizza Hut. It not only fosters a positive relationship with customers, showing the brand’s human side and appreciation for delivery personnel but also potentially drives repeat business. Convenience has been a key marketing theme for Pizza Hut, including extending late-night hours at more locations to attract younger customers.
This campaign aligns with a broader industry trend of supporting delivery drivers during the holidays. For instance, Domino’s recently announced a $500,000 grant program for snow plowing to ensure safe access for carryout customers. This shows a growing recognition in the fast-food industry of the importance of delivery drivers, especially during peak seasons.
Pizza Hut’s innovative QR code doormat campaign is more than a marketing strategy; it’s a heartfelt acknowledgment of the essential role delivery drivers play, especially during the holiday rush. By blending appreciation with practical rewards, Pizza Hut not only enhances its brand image but also contributes to a more positive and supportive community spirit, reflecting an understanding of the broader ecosystem in which it operates.
