An industry-wide demand for a campaign to combat the stigmas related to cancer has been launched by the French advertising agency Publicis in collaboration with several international advertising companies.
Working With Cancer
An initiative to reduce the stigma associated with cancer in the workplace has been launched by Publicis in collaboration with IPG, Omnicom, WPP, and Edelman. Over 600 businesses were drawn to the campaign, which highlighted Arthur Sadoun’s recovery from the illness.
The five companies are currently looking for creatives to submit proposals for a campaign on World Cancer Day that will receive a £100 million media budget the following year.