Rakuten, a leading Cash Back shopping platform, has launched Programmatic Loyalty, an innovative advertising solution that combines AI and Rakuten’s extensive first-party data to ensure performance-driven outcomes with a guaranteed return on ad spend (ROAS).
This industry-first solution allows retailers to optimize their Cash Back budgets, delivering measurable results with minimal financial risk.
Retailers already utilizing Programmatic Loyalty are experiencing significant improvements in campaign performance. One prominent home and garden brand saw a 107% year-over-year increase in shoppers during the second half of 2024, demonstrating the solution’s effectiveness in driving growth.
Programmatic Loyalty empowers brands and retailers to create campaigns in three key steps, all of which leverage automation, data insights, and personalization to optimize results.
Aligned performance: Campaign goals are set based on budget and a guaranteed ROAS, ensuring that each campaign is tailored for optimal returns.
Fixed commission rates: Campaigns maintain consistent commission rates across each month-long cycle, providing financial predictability.
Julie Van Ullen, Chief Revenue Officer at Rakuten Rewards, said: “Programmatic Loyalty is revolutionizing the way in which retailers approach their affiliate investments. We trust our technology, data and in-house expertise enough to take a bold stance and deliver a goal-based solution for retailers. That’s something no other rewards platform can offer.”
Dynamic Cash Back and media spend: AI and data are used to adjust incentives and placements, such as flexing Cash Back rates and targeting specific audiences, to drive higher GMV (gross merchandise value).
In addition to the surge in shoppers, the leading home and garden brand saw an 81% rise in visits and a 5% increase in average order value (AOV) while consistently meeting its monthly ROAS goals.
This success reinforces the potential of Rakuten’s Programmatic Loyalty solution in helping brands achieve sustained growth and financial efficiency.
Rakuten’s Programmatic Loyalty is a game-changer for retail marketers, offering a smart and data-driven approach to ad spend optimization.
With its ability to guarantee ROAS while minimizing financial risk, this solution provides a clear advantage for retailers looking to scale their campaigns without the uncertainty typically associated with performance-based marketing.
By incorporating AI and personalized strategies, Rakuten is setting a new standard for how brands can engage consumers and boost profitability through targeted, programmatic advertising.
