Reddit has reported significant strides in its international growth efforts, with double-digit user growth outside the United States. This progress marks a key development in the company’s strategy to expand its global footprint.
Three years since establishing its first international office in London, Reddit has expanded its global presence with additional offices in Australia, Amsterdam, and other locations, along with setting up an entity in Singapore. This expansion reflects Reddit’s dedication to making the platform more relevant and accessible to a worldwide audience.
Alongside physical expansion, Reddit has scaled its local sales teams to boost its international advertising business. Investments in product development and local community experiences have also been a focus.
The results of these efforts are evident: daily active users outside the U.S. are experiencing double-digit growth, approximately 20% of Reddit’s workforce is based internationally, and around 20% of its advertising revenue comes from non-U.S. advertisers. Over the past year, Reddit has engaged users from over 150 countries.
Significant advances in Reddit‘s platform began with the removal of controversial subreddits in 2020. Since then, the company has introduced new ad targeting tools and continued efforts to improve its platform, distancing itself from its past reputation as a more unregulated corner of the internet.
As part of its international expansion strategy, Reddit has been working with moderators in the U.K., Germany, and France to develop local communities. This initiative aims to offer a more personal and relatable experience to users, or ‘redditors’, in these regions, further enhancing the platform’s global appeal.
Reddit’s remarkable growth in international markets is a testament to its strategic efforts in building a more inclusive and globally accessible platform. By focusing on localizing content and expanding its international presence, Reddit is successfully transforming into a diverse, daily destination for users worldwide, showcasing its commitment to broadening its reach and influence beyond the U.S.