As part of its continuous effort to optimize profitable approaches, Reddit has launched supplementary advertising options.
Reddit Advertising Options
What makes this announcement even more peculiar is that it has sparked a new debate with users about API pricing. However, you now have some more things to think about when planning Reddit advertisements.
Reddit explains in their announcement: “Contextual Keyword Targeting gives advertisers the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.”.
Product Ads deliver comprehensive information about the promoted product, including a compelling description and its corresponding price in the user’s local currency. Moreover, an actionable button will lead the reader directly to the corresponding page on the advertiser’s website.
Reddit Chief Revenue Officer, Harold Klaje said: “We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation. Our approach to this next phase of our Ads Product offering is to help brands help people make informed decisions, find answers to their questions, and discover products they care about – while in the process enabling advertisers to build connections with new and valuable new audiences.”.
This update is set to benefit numerous Reddit advertisers by ensuring that their ads are displayed to the appropriate audience in the right location.