Reddit is set to launch a webinar series aimed at helping marketers optimize their holiday advertising campaigns. The first session, titled “Festive Gifting,” will take place on Thursday, July 18th, at 10am PDT / 1pm EDT.
The webinar will focus on the power of gifting through community engagement on Reddit. Attendees will learn how real reviews from real users help validate holiday purchase decisions, along with strategies for building effective holiday campaigns. The session will also provide tips to boost ad performance and creative thought starters to make your ads stand out.
A highlight of the event will be a guest appearance by Lucy Camuti, the marketing lead at Chubbies. Lucy will share insights on how Chubbies has successfully leveraged Reddit for their holiday campaigns.
The holiday season often brings anxiety for gift shoppers, driven by the pursuit of the perfect gift. However, the concept of a meaningful gift—one that is specific and unique to the recipient’s passions and interests—can alleviate this stress. Reddit communities, which are centered around shared interests and hobbies, provide the ideal context for finding meaningful gifts and connecting brands with shoppers.
Communities on Reddit are designed around people’s passions, interests, and hobbies. Gift recommendations come from real people with genuine experiences, making them more trusted and relevant. For brands, reaching people in this trusted environment can significantly enhance ad relevance and effectiveness.
A full-funnel strategy on Reddit ensures brands reach people at different stages of the purchase journey, guiding them from awareness to purchase. This comprehensive approach can maximize the impact of holiday campaigns.
Mark your calendar for July 18th and join the Reddit team to learn how to make your holiday ad campaigns more effective and impactful. For more details and to register, visit Reddit’s event page.
