The digital landscape of image editing is about to transform with Shutterstock’s latest announcement. The renowned stock photography platform is introducing AI-enhanced tools that will revolutionize the way users engage with its vast image library. A standout feature is the Magic Brush, which empowers users to simply brush over parts of an image and articulate desired edits, be they additions, replacements, or erasures.
Still, in its beta phase, this AI-driven image editor isn’t limited to just that. Users can generate alternate renditions of either stock or AI-produced images, augment image backgrounds, and benefit from an intelligent resizing function. The latter automatically tailor an image’s proportions to meet specific dimensions. Another handy tool is the AI-operated background removal.
While these innovations promise to redefine image editing, Shutterstock remains committed to artist compensation. They’ve clarified that any AI-generated or altered content won’t be up for licensing, ensuring artists’ intellectual property remains safeguarded and they are adequately compensated.
Shutterstock CEO, Paul Hennessy, expressed enthusiasm over this new venture, underscoring its unparalleled nature in the stock photography domain. The platform is slated to further elevate its offerings by updating its AI image generator through an extended partnership with OpenAI, integrating the advanced version of DALL-E’s text-to-image generator.
In an era where personalization is key, Shutterstock’s AI-enabled tools are a game-changer for marketers and creatives. This move not only makes the platform more adaptable to individual needs but also emphasizes the importance of respecting artist rights in a tech-driven age.