Snapchat has unveiled a new partnership with Datahash to streamline the implementation of its Conversions API (CAPI) for advertisers. This collaboration aims to enhance campaign performance insights while maintaining privacy standards.
Snap has been updating its CAPI to offer advertisers more data in a privacy-friendly manner, aligning with industry shifts. The partnership with Datahash will facilitate easier integration and utilization of the API, contributing to greater overall campaign success.
Sid Malhotra, VP, SMB & Mid-Market and Exec at Snap Inc. said “Advertisers want easy, privacy-safe solutions to use their signals to deliver personalized ads on Snapchat. Partnering with Datahash will enable any advertiser to quickly implement our CAPI solution – often in minutes – and begin taking advantage of improved ads performance. In fact, we see +25% improvements in purchase value and an 18% decrease in costs simultaneously, when advertisers have implemented both CAPI and the Snap Pixel. We’re thrilled to welcome Datahash on board as a CAPI partner and help clients get up and running!”
Datahash, a leader in the first-party data space, collaborates with advertisers and top media agencies in over 50 countries. While implementing CAPI independently can be time-consuming and resource-intensive, Datahash enables rapid setups in about 15 minutes without coding requirements. Datahash also delivers strong Event Quality Scores (EQS) on Snap, averaging around 8.
Gaurav Chhaparwal, CEO of Datahash stated “CAPI Setup is crucially important for performance advertisers and Snap, and also urgent considering the sunset of Third Party Cookie on the horizon in early 2025. Through this partnership with Snap, Datahash aims to democratize the access of first party data by providing an affordable, unbundled, no-code Customer Data Platform to Small and Medium Business across the globe.”
CAPI assists advertisers of all sizes in mitigating signal loss and optimizing Snapchat campaigns. By leveraging first-party data instead of cookie-based identifiers, CAPI enhances conversion optimization, provides more accurate ROAS reporting, and enables remarketing campaigns.
Web CAPI is one of several initiatives from Snap and Datahash, offering marketers a comprehensive range of first-party setups, including App CAPI, Offline CAPI, lead integrations, and Custom Audiences.
These services are provided through a single, intuitive interface that seamlessly integrates with other advertiser systems, minimizing IT development dependence. This empowers advertisers to focus on their Snapchat campaigns and creative strategies.
This partnership with Datahash represents a significant advancement for advertisers on Snapchat, providing an efficient and effective way to leverage first-party data. The streamlined CAPI integration will likely drive better campaign performance and higher ROI for advertisers.
