Snapchat takes an innovative approach to educating agency professionals by introducing a 16-bit interactive game. This game simulates the journey of creating a Snapchat ad campaign, blending entertainment with educational insights on crafting an effective brief.
Snapchat describes the experience as a voyage through four mini-games, each portraying a crucial phase in the advertising pitch process. From brainstorming and drafting the brief to finalizing the presentation deck, the game captures every essential step. Adding to the excitement, Snapchat has also sprinkled some hidden “easter eggs” throughout, including an intriguing augmented reality bonus round and snippets of typical agency conversations.
Players get the chance to personalize their experience by selecting a game character and the industry-specific brief they wish to tackle. The in-game office setting features various characters that shed light on Snapchat’s tools, including the “My AI” feature. However, the game’s crux is in piecing together the pitch by engaging in the highlighted mini-games. To cement the learning, Snapchat also offers a downloadable strategy document filled with actionable ad tips for the selected campaign.
The game’s blend of entertainment and foundational knowledge makes it a refreshing tool for agency staff and provides a guiding hand to advertisers new to the Snapchat ecosystem.
Snapchat’s innovative step to fuse gaming with ad campaign education showcases the platform’s commitment to simplifying the learning curve. By taking a less conventional, more engaging approach, Snapchat stands out in its effort to empower advertisers. This could very well set a precedent for how platforms engage and educate their users in the future.