As Spotify enters its “next phase” of podcasting, a strong emphasis on creator support is evident. The music and podcast streaming behemoth is releasing an array of updates tailored for podcasters, enabling them to tailor their show page and dive deeper into listener analytics.
These advancements grant creators the liberty to spotlight select episodes, promote other podcasts, and showcase banners for their premium content. Moreover, through the ‘Spotify for Podcasters platform, there’s the added feature of accessing trending data for episodes and identifying impression sources. Essentially, this move serves a dual purpose: podcasters enjoy greater authority over their presentation, while listeners benefit from enriched discovery tools.
This overhaul in Spotify’s creator approach coincides with Apple Podcasts rolling out its enhanced creator subscription features. The trajectory of both platforms insinuates a shift in how they perceive podcasts – not as mere content fillers but as genuine business ventures.
Promotion remains at the heart of Spotify’s updates. Previously, podcasters were limited to a brief bio and an episode list on their show page. Post-update, they can incorporate links to their social media, emphasize an episode as the “best place to start” for new listeners, and even pin additional Spotify content, be it another podcast, playlist, or audiobook.
Furthermore, creators offering paid content will have the flexibility to incorporate promotional banners on their podcast page, especially if they are linked with Spotify Open Access, connecting to platforms like Patreon.
Spotify’s revamp aligns perfectly with the rapidly evolving podcast landscape. By equipping creators with refined tools and features, the platform is positioning itself as a pivotal player in the podcasting realm. While competition with platforms like Apple Podcasts is inevitable, such strategic updates signify Spotify’s commitment to both creators and listeners, fostering an environment conducive to growth and discovery. The battle for podcast dominance is certainly heating up, and we’re eager to see how these new tools impact the broader industry.
