The “synthetic” celebrities Janky and Guggimon, who were created in a lab, are already huge on TikTok and Instagram, where they have millions of fans and promote other products, musicians, and themselves. They will soon be available on streaming services and possibly in Whole Foods near you.
Superplastic Has Now Raised $58 Million To Date
Superplastic has raised $20 million led by Amazon’s Alexa Fund to collaborate on an animated comedy series and build out a “Superplastic character universe” across platforms.
Superplastic is a built-from-the-ground-up tech platform that helps the company quickly put together videos and experiences where its characters interact with brands, influencers, and the world.
Amazon is investing in Superplastic as part of a new stage of interest for the Alexa Fund, looking to connect with and build products for younger consumers.