Tag: Advertising

TikTok has introduced a game-changing tool in the world of digital advertising - the TikTok Creative Assistant.

Microsoft Advertising is rolling out several significant updates to enhance the effectiveness of Audience Ads for advertisers.

LinkedIn is taking a bold step forward in the realm of AI within its advertising toolkit with the introduction of ...

Samsung Ads is introducing an innovative solution called 'Sponsored Row,' aimed at content partners seeking to enhance their content's visibility ...

A study conducted by Juniper Research reveals that a staggering $84 billion, or 22% of online advertising expenditure, is lost ...

TikTok's recent insights shed light on the difference between attention and engagement in advertising. While attention measures initial focus, engagement ...

Ad tech leader TripleLift has unveiled groundbreaking test results for its innovative first-party data targeting solution, revealing its effectiveness in ...

Microsoft's recent announcement revealed the company's focus on harnessing generative AI to reshape the landscape of search and online advertising. ...

In a significant move that echoes changes in the streaming landscape, Amazon Prime Video announced that it will introduce advertisements ...

In a move to enhance the user experience for advertisers, Google AdSense has introduced a slew of new features that ...