Samsung Ads is introducing an innovative solution called ‘Sponsored Row,‘ aimed at content partners seeking to enhance their content’s visibility on Samsung TVs.
This new feature, placed alongside viewers’ personalized recommendations and recently viewed content, shines a spotlight on advertisers’ premium content. It offers viewers an additional avenue for discovering new TV content, a crucial need in today’s rapidly evolving content landscape.
Research conducted by Samsung Ads, titled ‘Is TV just TV?,’ underscores the frustration of 65% of viewers who struggle to find engaging content within a few minutes of tuning in. Nielsen data further highlights that 20% of potential viewers opt out of watching TV altogether when they can’t find appealing content.
With the continuous influx of new content, Samsung aims to enhance discoverability on its devices, ensuring users have a more satisfying experience while helping content partners capture viewer attention in a highly competitive environment.
The ‘Sponsored Row‘ ads facilitate a seamless transition for users from the home screen to their chosen content within the relevant channel or app. These ads coexist with personalized organic recommendations, streamlining content discovery for viewers.
This offering provides content partners with a unique opportunity to connect with users as soon as they power on their TV, eliminating the need for extensive scrolling or searching. It encourages viewers to explore more of what Samsung Smart TV has to offer, breaking the cycle of familiarity. Additionally, advertisers will have access to valuable insights on user interactions with the ads, empowering them to refine future campaigns.