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Snapchat and NFL Transform Super Bowl LIX With AR and Exclusive Content

Meta Expands AI Labels on Ads for Greater Transparency

Amazon Nova Brings Affordable AI Creativity To Businesses

OpenAI Launches Sora Turbo to Redefine Video Creation

Amazon Debuts Haul For Products Under $20

Bing Webmaster Tools Now Offers 16 Months of Search Performance Data
SOCIAL MEDIA
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LinkedIn Reveals Insights on Evolving B2B Marketing Measurement

LinkedIn Expands Video Features as Engagement Surges

WhatsApp Introduces New Chat Features for 2025

TikTok Celebrates Black Creators for Black History Month

Instagram Introduces Trial Reels for Content Testing

WhatsApp Upgrades Calling Features for the Holidays
ADVERTISING
Google Ads’ Biggest Offer Yet: Get Up to $3,600 in Free Ad Credit—Limited Time!

PlayersTV Expands Reach with AI Adtech Integration

Google Expands AdSense Anchor Ads With New Collapsible Option

AdSense to Deprecate Inbox Notifications by November 2024

Google Introduces Ads in AI Overviews and Google Lens

TikTok Launches Search Ads Campaign for Keyword Targeting
MARKETING
Rakuten Launches Industry-First Programmatic Loyalty Solution

NBA and X Renew Partnership to Boost Fan Experiences

Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

Meta Restricts Sensitive Data Sharing for Business Tools

Roblox Enhances Parental Controls With New Features

Google Chrome Introduces New AI Tools and Productivity Features
SEO

TikTok’s Rising Popularity As A Search Engine Among Gen Z

Google Wraps Up Mobile-First Indexing Initiative

Google Bolsters STEM Learning With Search And Lens Upgrades

Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

Google Unveils AI-Powered Image Generation In Search

Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance
OPINION

Are Spotify Ads Annoying On Purpose?

Is Twitter (X) Advertising Worth It?

Can Threads Kill X (Twitter)?

The Rising Importance Of Mobile Optimization

Short Form Content Is On The Rise Like Never Before

Revealing Asia And Europe’s Divergent Marketing Strategies
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Home Tag AppsFlyer

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Mobile Ad Giants Rally For New Measurement Standards

Mobile Ad Giants Rally For New Measurement Standards

November 23, 2023

Leading platforms, including TikTok, Snap, and Unity, have joined forces under the leadership of AppsFlyer, a prominent analytics company, to ...

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