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Amazon Nova Brings Affordable AI Creativity To Businesses

OpenAI Launches Sora Turbo to Redefine Video Creation

Amazon Debuts Haul For Products Under $20

Bing Webmaster Tools Now Offers 16 Months of Search Performance Data

Amazon Unveils Color Kindle: A New Era for E-Readers

Tesla Unveils Cybercab and Robovan with Full Self-Driving by 2026
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LinkedIn Introduces Revolving Slideshow Banners for Premium Users

Pinterest Predicts 2025 Trends: A Bold Vision for the Year Ahead

Meta Launches Efficient Llama 3.3 AI Model

Changes to LinkedIn Audio Events: What You Need to Know

TikTok Shares Holiday Marketing Tips for Boosting Brand Engagement

WhatsApp Launches Voice Message Transcripts
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ADVERTISING
Google Expands AdSense Anchor Ads With New Collapsible Option

AdSense to Deprecate Inbox Notifications by November 2024

Google Introduces Ads in AI Overviews and Google Lens

TikTok Launches Search Ads Campaign for Keyword Targeting

Google Introduces 2.5% Canada DST Surcharge for Ads

Google Unveils New AI-Powered Tools at DMEXCO
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MARKETING
Brandwatch Introduces AI-Powered React Score for Enhanced Brand Management

Meta Restricts Sensitive Data Sharing for Business Tools

Roblox Enhances Parental Controls With New Features

Google Chrome Introduces New AI Tools and Productivity Features

Meta Extends Political Ads Ban Beyond Election Day

DoubleVerify Boosts Brand Safety for Snapchat Advertisers
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SEO
TikTok’s Rising Popularity As A Search Engine Among Gen Z

Google Wraps Up Mobile-First Indexing Initiative

Google Bolsters STEM Learning With Search And Lens Upgrades

Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

Google Unveils AI-Powered Image Generation In Search

Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance
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OPINION
Are Spotify Ads Annoying On Purpose?

Is Twitter (X) Advertising Worth It?

Can Threads Kill X (Twitter)?

The Rising Importance Of Mobile Optimization

Short Form Content Is On The Rise Like Never Before

Revealing Asia And Europe’s Divergent Marketing Strategies
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Target Audience

LIBRARY

Target Audience

by Keith Menezes

December 22, 2023

There is a wise old saying: If you try to please everyone, you end up pleasing no one. A target ...

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Target Audience

LIBRARY

Target Audience

by Keith Menezes

October 14, 2023

There is a wise old saying: If you try to please everyone, you end up pleasing no one. A target ...

Read more

Globalisation or glocalisation?

OPINION

Globalisation or glocalisation?

Several aspects, such as the company's industry, size, target market, and product/service offers, should be considered while deciding between global ...

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