There is a wise old saying: If you try to please everyone, you end up pleasing no one. A target audience is a specific group of people with similar characteristics/traits that marketers can reach with their marketing communication. A lot of marketers these days speak to walls, ie., audiences that are disinterested in their marketing content, and that leaves much to be desired in terms of reach and engagement.
Finding the right target audience is essential for any business to survive and thrive in the digital space. To get started with finding the right target audience, you can use a range of tools such as Google Analytics, social media metrics, and website performance to extract insights on various aspects such as age, gender, location, etc.
Starbucks, the popular coffee chain in North America is famous for having a very targeted audience of customers who engage frequently with the brand through social media, especially with user-generated content. Starbucks mainly targets urban, high-income, high spenders, around the age of 20 to 40, and in urban settings. They also tend to target their users based on mobile devices, iOS over Android, and reflect the same with all its marketing content which is colorful, hip, and trendy. By doing so, they focus on catering to the customers who bring in the most business.