LinkedIn is officially launching its new Premium Company Pages, aiming to attract more small-to-medium businesses (SMBs) to its expanded business profile offering. This new feature is designed to help SMBs maximize their presence on the platform, with a range of tools and benefits aimed at accelerating their growth and engagement.
The Premium Company Pages have been in development over the past few months as LinkedIn seeks to expand its subscription revenue by providing compelling features to enhance brand presence within the app. The launch brings several key elements to the forefront.
One of the standout features is the ability to add custom call-to-action buttons. These buttons, such as ‘visit website‘ or ‘book appointment,‘ will appear at the top of the Page, in feed posts, and in search results. This feature is designed to help businesses attract and convert more clients by increasing engagement.
Another feature is the auto-invite function, which automatically invites individuals who engage with a company page’s content or with similar pages to follow the page. This helps in growing potential prospects and expanding the company’s audience.
Premium Page admins will receive insights into who visited their Page, subject to member settings. This allows businesses to understand their audience better and tailor their content and engagement strategies accordingly.
Companies can build credibility by showcasing recent awards, certifications, client testimonials, and press mentions right at the top of their Page and in search results. Additionally, Premium Pages will receive a gold “IN” badge, signaling their premium status and enhancing their credibility further.
The new offering includes an AI-powered writing assistant that transforms content ideas into well-articulated posts, enabling businesses to spend more time driving conversations and engaging with their audiences.
Eligible Premium Pages paid subscribers will also receive $500 in ad credits on LinkedIn, three months of free access to services like Dropbox, Microsoft 365, GoDaddy, and Hootsuite, and special discounts on Intuit QuickBooks and MixPanel A/B testing.
The Premium Company Pages offering is rolling out now and is expected to be globally available by the end of July. This launch signifies LinkedIn’s commitment to helping SMBs grow, build their brands, and connect to new opportunities on the platform.
LinkedIn’s Premium Company Pages offer a comprehensive suite of tools designed to help SMBs grow their presence on the platform. The combination of custom call-to-action buttons, auto-invitations, visitor insights, and credibility-building features, along with AI-powered content creation, provides businesses with valuable resources to enhance their online success. This initiative highlights LinkedIn’s ongoing efforts to support small businesses and drive engagement within its community.
