Teads, a renowned global media platform, unveiled its latest AI-driven solutions at its Teads Connects event, aiming to revolutionize strategies for both advertisers and publishers. This suite includes tools specifically for Connected TV (CTV), Performance, and Contextual needs.
Teads seeks to empower its partners with these offerings, ensuring they reach their full-funnel objectives. These tools underscore Teads’ commitment to premium, data-centric messaging, solidifying its omnichannel prowess.
The global CTV market has witnessed robust growth. Noting this, Teads is broadening its CTV footprint. After successful introductions in the US, Canada, Brazil, and several European nations in recent years, they’re now launching in Asia-Pacific regions, starting with Australia, India, New Zealand, and South Korea.
What sets Teads’ CTV service apart is its exclusive genre-targeting capability, which tailors content based on users’ online preferences. By harnessing its distinctive data curation tech, Teads provides advertisers with unmatched contextual targeting in the CTV space. This means advertisers can not only reach but also deeply resonate with viewers on the most engaged home screens worldwide.
Teads’ commitment to transparency and quality impressions is evident. Their latest offering, Teads Conversions, is a testament to this. As a holistic solution, it bridges brand awareness with quality traffic, amplifying website conversions. Transitioning from just branding to include mid and lower-funnel solutions, Teads Conversions prioritizes genuine viewer engagement. By utilizing its predictive AI, it ensures brands connect meaningfully, driving lead generation and sales.
The effectiveness of Teads Conversions is undeniable. Their beta program, which included 150 campaigns across 35 markets, met clients’ cost-per-action objectives in three-quarters of these campaigns, showing significant success in sectors like entertainment, travel, and e-commerce.
In light of these developments, it’s clear that Teads continues to innovate, offering tools that truly align with market demands, ensuring that brands can connect authentically with their audience.
