Based on the volume of online traffic, Google continues to dominate as the most popular website, while Facebook continues to dominate as the most popular social media platform.
SimilarWeb’s Data
This new visualization by Visual Capitalist shows the most popular websites in a bubble chart format, emphasizing the variation in traffic, and is based on data provided by SimilarWeb.
It’s no surprise that Twitter and Instagram are the next most popular social media sites after Facebook, but TikTok’s relatively low numbers may be surprising given the app’s prominence in today’s media landscape.
It’s true that apps like TikTok and Snapchat, which prioritize the in-app experience, won’t score as well in this overview because the data is based on website visits rather than app usage.
It’s interesting to examine which social media sites attract users to their desktop apps for this reason.
