TikTok’s rolling out yet another creator monetization option, with the addition of subscriber-only videos, which will enable creators to share exclusive content with paying subscribers in the app.
TikTok Subscribe Only
The feature will be built into the LIVE Subscriptions package that TikTok launched last year, which enables live-streamers to generate recurring revenue from their efforts, by sharing regular exclusive streams with their paying audience.
Now they’ll also be able to share non-live content as well, providing another incentive to win over more users.
As explained by TikTok: “Subscriber-Only Videos are exclusive videos that only subscribers can view. The new perk encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another, helping creators foster even more meaningful connections with their community.”.
TikTok’s still developing a more effective, equitable revenue program for creators, in order to keep them more aligned to the app, and by building out its LIVE Subscriptions package, that could be another means to maximize interest, and opportunity, for streaming creators.