TikTok is providing businesses with more tools to help them understand their audiences and how to serve customers more efficiently.
TikTok Audience Insights
With the help of a new business tool from TikTok, paid and organic content campaigns may be planned with the use of audience insights.
The TikTok Audience Insights tool is located in TikTok Ads Manager and is geared toward advertisers. To use it though, you don’t have to pay anything in advertising to be able to use it.
The tool’s insights, which are based on data from all users throughout TikTok, can help direct strategies for both organic and paid content. You can research user interests, habits, and demographics to discover fresh approaches to connect with your audience.