TikTok released a guide on how to create successful influencer marketing campaigns, based on insights from their highest-performing videos on the Creator Marketplace platform.
TikTok Influencer Marketing Campaigns Tips
TikTok platform’s own research has shown that certain types of creator advertising are more effective than others. This allows advertisers to better inform them about the characteristics that constitute quality content.
To understand why some videos are more successful than others, TikTok said: “So we analyzed more than 300 top-performing videos from the Creator Marketplace, TikTok’s official platform for brand-partner collaborations, looking for patterns among the videos with the highest engagement rates. Then we validated our findings with first-party research to make sure they aligned with user sentiments. (Which they did.)”.
You can download the “Making Creator Marketing Easy” guide from here.
