TikTok has released fresh guidance on how companies can improve the reach of their messages by establishing connections with relevant and unconnected audiences.
TikTok Marketing Tips
To boost your brand exposure and connect with your audience on TikTok, follow these three steps: first, identify your target communities; second, create a content strategy around them; and finally, develop and post your content.
TikTok shares a case study of how eBay was successful by following TikTok‘s recommendations. Here is what they said: “eBay has cultivated a strong following with sneakerheads as the ultimate destination for buying and selling sneakers. In a nod to this community, their #SneakerShowdown campaign leveraged Voting Stickers to decide the winners in a bracket-style tournament. Users were invited to vote between competing shoes to crown the top sneaker. The showdown culminated with a price drop on eBay for users to purchase the winning shoe.”.
TikTok believes Taking advantage of seasonal and important events by timing your product marketing to coincide with topics of interest will have a positive ROI.