Tubi, Fox Corporation’s ad-supported video-on-demand platform, has reported 74 million monthly active users and close to 4 billion streaming hours in the first half of this year. According to Nielsen’s July 2023 report, Tubi contributes to 1.4% of total TV viewing time, making it the top free ad-supported TV streaming service in the U.S.
Staying true to its reputation, Tubi provides its users with an unparalleled content library. It boasts of over 200,000 movies and TV episodes and an astounding 250 FAST Channels. But it doesn’t stop at just sheer numbers; the company’s content strategy is firmly rooted in promoting diverse narratives and voices, especially targeting younger and multicultural audiences. Since Tubi Originals took off in June 2021, the platform has introduced almost 200 titles, attracting around 54 million viewers.
Anjali Sud, CEO of Tubi said “Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience. The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform.”
From an advertising perspective, Tubi’s trajectory is equally commendable. The 2023 MRI-Simmons’ Cord Evolution Study underscores Tubi’s prowess in delivering unparalleled value to advertisers, revealing that one-third of its streaming audience is exclusive, not reachable through other major AVOD platforms. The same study highlighted Tubi’s phenomenal growth in attracting younger and ethnically diverse viewers, with over 50% growth in viewers aged 18-34 and from African American, Asian, Hispanic, and Multicultural backgrounds. Additionally, the platform witnessed over 30% growth across all significant household income brackets.
Tubi’s success is also underpinned by its cutting-edge tech platform and a sophisticated content algorithm. This ensures a seamless, personalized viewing experience catering to a broad spectrum of viewer preferences. While viewers relish the high-quality, free content coupled with minimal ad interruptions, advertisers are treated to the newest tech tools, streamlining their planning, purchasing, and performance measurement across different platforms.
Tubi’s latest milestones underscore its leadership in the ever-evolving AVOD domain, offering viewers an extensive content library and advertisers a unique, high-value audience.