Twitter is considering a policy change that would require some users to agree to data sharing or lose access to the platform in order to sustain its ad revenue according to Platformer’s Report.
Twitter’s Revenue At Risk
Employees at Elon Musk’s Twitter noticed an issue with the new Twitter Blue subscription plan a month ago. For their $8 ($7.99 monthly fee), Twitter would only show 50 percent as many adverts to paying customers as it would to those who used it for free. However, the monthly loss in advertising revenue per user is estimated at around $6. Twitter Blue was expected to be a money loser for the corporation if Apple’s App Store fees were taken into account.
Finally, after several setbacks, the company has relaunched Twitter Blue for a second time. Again, it assured paying customers that they will soon be subjected to 50% less advertising than casual browsers.
It’s a risky approach for a corporation that has had to offer significant discounts to attract advertisers.
