In order to assist advertisers make the most of the March Madness buzz and broaden their reach, Twitter has released some new data.
Marketing Campaign During March Madness
It makes good sense as a marketer to coordinate your March Madness video campaign with the trend because it shows in Twitter’s data that video is among the most effective content categories.
This figure chart from Twitter examines the conversational peaks that occur during the various rounds of March Madness.
Millions of fans watch and tweet about the March Madness basketball tournament every year, which makes it a perfect opportunity to target during this tournament.
