YouTube is expanding its 30-second unskippable ads to Connected TV in an effort to cash in on the app’s growing popularity on traditional television sets.
YouTube Non-Skip Ads
TV ads have been the most effective way of reaching a large audience for advertisers. However, the frustration of viewers with ads creates an opportunity to explore the potential of online ads. This is good news for advertisers.
In their blog post, YouTube said: “We know that running longer-form creative on the big screen aligns with your objectives, and allows for richer storytelling. YouTube Select is now landing over 70% of impressions on the TV screen, so we’re making it easier for you to use existing assets in front of the most-streamed content. This format also seamlessly fits into what viewers already expect and experience on the big screen. Instead of seeing two :15 ads consecutively, they’ll see one :30 ad.”.
YouTube’s latest feature, the CTV Pause experience, allows you to engage with viewers by providing an interactive pause opportunity and encouraging them to take action. This is an excellent chance to capitalize on your audience’s attention and motivate them to engage with your content. This is a simple and effective way to introduce your brand to viewers.