YouTube recently conducted its largest survey yet to understand how the global creator economy is embracing generative AI (GenAI).
The findings reveal that GenAI is already making waves in the content creation process, with 92% of creators actively using these tools to streamline workflows and enhance content quality.
Creators are drawn to GenAI for its ability to save time—29% of respondents cited this as a key reason for adopting the technology.
With GenAI tools, creators can now achieve professional-grade content without needing the large budgets traditionally reserved for big studios.
These tools can refine visuals, optimize audio, and add special effects, leveling the playing field for independent creators. According to the survey, 89% of creators believe that GenAI will democratize access to advanced production techniques, offering more creative opportunities at a lower cost.
As YouTube reaches billions of users globally, creators are also leveraging GenAI to expand their audiences beyond language barriers.
With automated translations, captioning, and dubbing, 87% of creators expect GenAI to help them reach international markets more effectively within the next 2 to 3 years.
Despite the excitement around GenAI, creators are calling for responsible usage guidelines. The survey indicates that 74% of creators want clear rules on posting GenAI content to protect YouTube’s community integrity while fostering creativity.
Generative AI is revolutionizing the way creators approach content creation, offering powerful tools to scale creativity and enhance production quality.
For marketers, this shift represents an opportunity to capitalize on a new era of high-quality, time-efficient content production. However, as GenAI becomes a core part of the creative process, responsible use and adherence to community guidelines will be crucial to maintaining trust and fostering long-term growth.
